YaraVita™ Week - Aligning with Future Challenges
At the end of June, nearly 80 delegates from 25 countries gathered at the Marriott Hotel in York, UK, to attend YaraVita™ Week (YVW) celebrating the first birthday of Yara Phosyn Ltd (YPL).
The main objectives of this conference were to present the newly consolidated YaraVita™ Brand, which now includes the Akzo Nobel chelated range, and to consolidate our relationship with Alliance Partners, SQM and Nu3 to review the product offerings from them.
In addition YVW provided the opportunity for workshops on new market support and sales development tools as well as for business meetings to discuss and develop future strategies for the integration of the YaraVita™ product range into YaraÆs broader Portfolio Approach.
It is notable that the number of non-YPL delegates attending this year, at well over 40, exceeded the total number present at the last conference of this type, the Phosyn MM 2005, held two years ago.
The occasion of the YVW dinner provided the opportunity for Production Staff to join in the party and celebrate the cutting of YPL's first birthday cake - thankfully with enough to go round!
Also YVW was the perfect platform to launch the new YaraVita™ promotional video ôShowing the Wayö with a personalised copy given to each delegate. You can obtain your own personalised copy from louise.crozier@yara.com at any time.
In order to share the knowledge from YVW with colleagues throughout Yara, every presentation made will become available on a CD-Rom in August so nowÆs the time to book your copy with clyde.dealtry@yara.com for early delivery.
Finally, a great deal of gratitude to all delegates for taking the time to be there; to all presenters for making it happen so professionally; and to Elaine, Louise, Vicky and Clyde for all their hard work behind the scenes before and during YVW.
Picture: Some Delegates who braved the rain-showers for a Group Photograph.
Author: Dr Kevin Moran, Global
Published: July 2007