South East Asia Conference
During the early part of November, Phosyn was pleased to host a conference attended by 16 key distributor personnel from South East Asia. Over the last 15 years the delegates, based in Bangladesh, China, Malaysia, Myanmar, Singapore, South Korea, Sri Lanka and Thailand, have succeeded in establishing a strong market position for the Leffingwell brand and product range.
Phosyn´s recent acquisition of exclusive worldwide rights to market the Leffingwell products now provides the opportunity to use this established distribution network to enhance our overall presence in this rapidly developing part of the world.
The conference aimed to build an understanding of company operations and identify opportunities for the growth and development of the present Leffingwell business and the integration of Phosyn products where viable. All who attended deemed the conference a tremendous success and it is hoped that the impetus and enthusiasm created by the talks will lead to new and successful partnerships within the region in the near future.
Author: Simon Pogson, South-East Asia
Published: November 2003